Viral Video Is a Secret Weapon Many Are Still Learning to Use. It Is Highly...
by: Idris MooteeWhen most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much...
View ArticlePsst...Aliens Visited Jupiter
A "so-called" comet spent 12 years orbiting Jupiter before it was flung back into the cosmos, which is the same thing Pioneer 10 did in order to gain speed for its journey out of the solar system. Pass...
View ArticleLend a Hand
A viral video focused on a woman's boobs jiggling as she walks through a crowd around a pool has been making headlines, not because it's crude or exploitative, but rather because it's crude and...
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10 Tips for Viral Marketers from a Military Propaganda Manual
Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead? Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated...
View ArticleThe Matthew Effect – Linking and How Things Become Viral in Social Media
The Matthew Effect dates from the 1960s. It is the theory, first expressed by sociologist Robert K. Merton, that those who possess power and economic or social capital can leverage those resources to...
View ArticleHow Spreadable Is Your Viral?
There's a growing movement among people who think about and deal with pass-along content to abandon the term "viral" and start calling things "spreadable" instead. The argument in favor of the latter...
View ArticleWhat Type of Brand Are You Online?
There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most...
View ArticleHow Do You Get a Billion Hits on YouTube?
My story this week in FORBES:http://blogs.forbes.com/marketshare/2010/11/19/how-you-get-a-billion-hit...When was the last time you had a hit on YouTube? You are the CMO and you have the opportunity to...
View ArticleDo You Want To Be a One Hit Wonder?
If you look around, there are plenty of companies that will tell you they can create videos that will go viral for you. And since the birth of youtube, that's been the holy grail of marketers -- get a...
View ArticleWhat Bin Laden's Death Teaches Us about Modern Media
I'm sitting here on an historical Sunday evening watching the news of Osama Bin Laden's death unfold in real time. It's been over an hour since the news of a pending presidential statement first hit...
View Article4 Content Marketing Lessons from the Kony 2012 Campaign
Guest Post by: Seth ReslerOn March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The 30-minute, slickly produced video narrated by Jason Russell explains...
View ArticleWhy viral content is not the same as popular content
“We want this video to go viral”– a phrase used too often without really considering what ‘to go viral’ means. I imagine what people mean when they say this is“we want this video to be really popular...
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